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Profiles in Leadership—Will Cousin

Posted on: in [ Profiles in Leadership ]



In today’s Profiles in Leadership podcast, Steve Anderson, PT, DPT, chats with Will Cousin. Will is a Sales Manager at VGM Forbin, an online web marketing and website development company. Forbin’s clients are largely from the home medical equipment, home health, physical therapy and financial—all industries that need high security online.

Today’s video includes a discussion of:

  • Why it’s important to have an online presence.
  • Where your customers are finding you online.
  • How to prepare for what’s to come instead of waiting on it to sneak up on you.
  • What the migration of consumers to mobile from desktop computing means for your business.
  • The importance of having a dedicated team to your online marketing goals.
  • Why having a website doesn’t automatically lead to more traffic.
  • The most common misconceptions when it comes to marketing your business online.
  • Tips to getting a higher ranking on Google.
  • Why your clients are more sophisticated than you think.

Thank-you for tuning into this segment of Profiles in Leadership! Look for the next interview Steve Anderson conducts with industry leaders and what Pearls of Wisdom they have to offer from their years of experience. VGM Advantage is proud to sponsor these talks, and is here for your physical therapy business as you look to growsaveevolvesecure and collaborate.



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